SINGLEMALT TV

SINGLEMALT TV

FOUNDED 2005

Founded 2005

Discover the World Behind Great Whisky

Long-form cinematic conversations exploring the whiskies, distilleries and ideas shaping the world of whisky.

For nearly two decades, SingleMalt TV has documented the people, craft and innovation behind some of the world’s most respected whisky producers.

Through The Whisky Dialogues, we go beyond tasting notes to explore the passion, philosophy and thinking that shape every bottle.

Our Philosophy

Great whisky is about far more than what's in the glass.

Great whisky is about far more than what’s in the glass. Every distillery is built on a vision. Every whisky reflects a philosophy. Behind every bottle are the people, decisions and moments that shape its character. SingleMalt TV was created to explore that world.
Through The Whisky Dialogues and our growing collection of original productions, we go beyond tasting notes and marketing to uncover the ideas, craftsmanship and personalities behind today’s most respected distilleries. Our conversations are thoughtful, independent and cinematic, giving whisky enthusiasts a deeper understanding of the people and stories that shape every dram. For nearly two decades, our goal has remained unchanged: to document today’s whisky world with authenticity, curiosity and respect—creating a lasting record for enthusiasts today and for future generations.

Open Access Whisky Conversations.

We believe great whisky conversations should be available to everyone. That’s why all our content, including every full-length video, is free to watch on the Singlemalt TV YouTube channel.

Authentic Conversations

Real stories from the people behind the world's finest whiskies.

Cinematic Storytelling

Beautifully crafted films that bring every whisky story to life.

Preserving Whisky Heritage

Documenting and celebrating whisky culture for future generations.

The Whisky Dialogues

Where great whisky tells its story

The Whisky Dialogues is SingleMalt TV’s signature series of long-form conversations exploring the whiskies, distilleries and ideas shaping today’s whisky world.
Every episode goes beyond tasting notes to uncover the thinking, craftsmanship and passion behind the bottle. Through relaxed, thoughtful conversations with founders, distillers, blenders and industry innovators, viewers gain a deeper understanding of the decisions, philosophies and personalities that define great whisky. Filmed with the production values of documentary television, The Whisky Dialogues offers a cinematic experience that informs, entertains and preserves the stories shaping modern whisky.
The Archive

20 years of Conversations

Since 2005, SingleMalt TV has been documenting the evolution of the modern whisky industry through original long-form conversations with the people shaping it. Our collection spans more than 500 productions featuring founders, distillers, blenders, authors and industry innovators from around the world. Together, these conversations form a unique record of the ideas, craftsmanship and personalities behind today’s whisky landscape. As new conversations are added, the collection continues to grow—preserving the stories, insights and innovations that define this remarkable industry

Explore the Collection on YouTube.

20

YEARS OF STORYTELLING

500

PRODUCTIONS AND COUNTING

Work with SMTV

How We Tell Stories

The conversations below are examples of SingleMalt TV’s independent editorial work. They reflect the thoughtful storytelling, production values and authentic conversations that have defined SMTV since 2005. Every commercial project is developed with that same commitment to quality while being tailored specifically to your brand, your objectives and your audience.

Kilchoman Whisky: From Cask #1 To Scotch Icon | Anthony Wills LIVE

Pōkeno Whisky Distillery | with Matt Johns - Founder | SMTV- The Whisky Dialogues

Annabel Thomas on Sustainability, Innovation & the Future of Scotch | Nc’nean Distillery

What the Whisky Community Is Saying

Brand Discovery Campaigns

Helping Great Whisky Find New Audiences

Every distillery has moments that deserve to be shared—whether it’s a new release, a distillery anniversary, a seasonal campaign or entering a new market. SMTV’s Brand Discovery Campaigns combine cinematic storytelling with longform conversations to create engaging content that introduces your whisky to an audience actively interested in discovering exceptional spirits.

Campaigns can be developed around:

Every campaign is professionally produced and supported by a comprehensive package of marketing assets for use across your own website, social media and digital marketing channels. Unlike traditional advertising, these campaigns are designed to educate, engage and build lasting interest in your brand through authentic storytelling.
Editorial Conversations

Independent Conversations. Authentic Stories.

At the heart of SingleMalt TV is our commitment to independent editorial storytelling.
Through The Whisky Dialogues, we invite founders, distillers, blenders and industry innovators to share the stories behind their whiskies—the ideas, challenges, philosophies and craftsmanship that define their work. Our conversations are never scripted, never product reviews and never designed as traditional advertising. They are thoughtful, long-form discussions that give viewers a genuine understanding of the people and decisions behind every bottle. Editorial conversations are selected because we believe they will inform, educate and inspire our audience. That editorial independence is fundamental to the trust SingleMalt TV has built with viewers since 2005.
Master Asset Package

Professional Assets. Lasting Value.

Every Brand Discovery Campaign can be accompanied by SMTV’s Master Asset Package, providing your team with professionally produced broadcast-quality assets for ongoing marketing, publicity and digital distribution. Rather than creating content for a single campaign, the Master Asset Package gives you a comprehensive library of professionally produced material that can be repurposed across your own marketing channels long after the original production.

The package can include:

Whether you’re supporting a new release, building your digital library or creating
content for future campaigns, the Master Asset Package extends the value of
every production well beyond its original release.

About

The Story Behind SingleMalt TV

SingleMalt TV began in 2005 with an idea that had very little to do with whisky.

At the time, I was working as a cinematographer in Hollywood, where I had become one of the early advocates for High Definition production. While many still questioned whether HD would replace film, I was travelling throughout the United States teaching cinematographers and lighting professionals how to use the new technology through workshops for Sony and other manufacturers.

I was convinced that HD would eventually transform not only television and filmmaking, but also the internet. Long before online video was considered a serious medium, I wanted to explore what high-quality, long-form storytelling could look like on the web.

The question then became… what should I film?

Whisky fascinated me because it wasn’t really about whisky. It was about remarkable people, family businesses, tradition, innovation and places with extraordinary stories to tell.

I also knew that if SingleMalt TV was going to earn the respect of the whisky industry, I needed someone whose knowledge and reputation were beyond question. So I sent an email to whisky writer and historian Charlie MacLean.

To my surprise, Charlie replied almost immediately.

That single email became the beginning of a collaboration that took us across Scotland—and later to Spain and Kentucky—filming many of the people and distilleries shaping the modern whisky world. Over the years our professional relationship became a genuine friendship. Our families came to know one another, I often stayed at Charlie’s home in Hillend, just outside Edinburgh, and many of our best conversations happened long after the cameras had stopped rolling.

Today, SingleMalt TV still reflects the same idea that inspired it twenty years ago: combining cinematic storytelling with genuine whisky expertise to tell authentic stories about the people shaping the world of whisky.

Whether filming for international broadcasters, major motion picture studios or SingleMalt TV, my philosophy has never changed:

Every story deserves to be told with authenticity, respect and craftsmanship.

SINGLEMALT TV · SINCE 2005

Contact

Let's Start a Conversation

Whether you’re a whisky enthusiast, distillery, importer, retailer or media organisation, we’d love to hear from you.

If you’d like to appear on The Whisky Dialogues, discuss a commercial project or simply learn more about SingleMalt TV, please get in touch.

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All content including every full-length video on SingleMalt TV is available to watch free on YouTube.

We believe great whisky conversations should be accessible to everyone. There are no memberships, no paywalls and no subscription required—just authentic conversations with the people shaping the world of whisky.